My interest in perfume was not always in the forefront of my mind.  I am actually a Graphic Designer [J&DC] and my main passion has been Design from a very early age. I grew up in a small bayside village called Somers on the Mornington Peninsula in Victoria, Australia.

Growing up I had a mother who suffered from migraines, so I didn't really have much to do with scent (except the one she was able to wear which was “Vanderbilt”) until much later in life.  As a younger man, one of my favorite pastimes was trawling the department store fragrance sections, smelling everything they had a tester for, pin pointing the notes in each of the fragrances to the best of my memory, or researching those I was yet to memorize.​​

The one thing which seems to be constant is perfume as an industry is becoming more and more “paint by numbers”, perfumers are now so restricted by the companies they work for to create exactly what the market research has dictated, that the industry is losing its originality….Can you imagine if Monet had worked for a company and was told to only use red and green paint?

The many niche companies popping up are almost like a rebellion against the industry. These small outfits are able to use perfumery as an art form as it once was, which I think it fantastic. It will be these small perfumeries like my own, which keep the art alive.