THE MUSE

Fragrance is more than a luxury—it’s a companion to the changing seasons, complementing the weather, the mood, and the essence of each...

Petrichor, the earthy, fresh smell that rises from the ground after the first rain, has a unique place in our collective sensory memory....

Jasmine, often called the "Queen of the Night" for its intoxicating nocturnal blooms, holds a special place in the world of perfumery....

Sandalwood, with its warm, creamy, and woody fragrance, has been an essential ingredient in perfumery for centuries. Known for its rich...

Perfume has been a staple of personal grooming and self-expression for centuries, but advancements in formulation have brought about new...

In the world of perfumery, the olfactory experience transcends mere scent – it's a symphony of colors that paints an unseen canvas in the...

In the realm of scent, the evolution of men's fragrance is a captivating journey that reflects societal shifts, cultural influences, and...

Embarking on the journey of fragrance exploration can be as diverse as the scents themselves. In a market flooded with choices, the...

In the world of men's fragrances, one aromatic note stands out as a timeless classic – lavender. Often associated with calm and serenity,...

In the realm of perfumery, the scent of green is a harmonious symphony that evokes the crispness of leaves, the vibrancy of meadows, and...

In the intricate dance of sensory experiences, there exists a phenomenon that transcends the boundaries of traditional perception –...

In a world saturated with mass-produced scents, the allure of niche unisex perfumes is gaining momentum, offering a refreshing departure...

Welcome to the House of James, where fragrance becomes an art form, and each bottle tells a story. Today, we are thrilled to introduce...

After months of agony, we have finally been able to start re-releasing our flagship fragrances! The journey begins with Tomorrow eau de...

The Bad news, the good news, and where to from here?

We will soon be announcing a new range that will be available in Australia only (for now) that will be very close to our hearts in terms...

Today is the day! Tomorrow Eau De Parfum hits our stores now! Tomorrow | It always is, yet never was. The freshness of today, with the...

BREAKING NEWS To celebrate the release of our 7th Fragrance, we are having another International Giveaway Competition! Here’s how to...

As promised, being on this exclusive mailing list you have 8 hours on the rest of the world for this surprise release on the next House...

After the successful launch of the Euroflections Series comprising 5 unisex Eau De Parfums: Sun King [Paris, France], Berlin NYE [Berlin,...

Welcome to the final episode of a 5 part series on the Euroflections Fragrance Collection. From memory to concept, concept to fragrance...

Welcome to a 5 part series on the Euroflections Fragrance Collection. From memory to concept, concept to fragrance Justin James revisits...

Welcome to a 5 part series on the Euroflections Fragrance Collection. From memory to concept, concept to fragrance Justin James revisits...

A little while ago we sent a Euroflections Discovery Set over to Arizona USA to the Owner and Perfumer of Broken Anatomy, and Ryan did...